Vintage Sarah Coventry Jewelry: Identity, Value and Price Guide

If you are a fan of old jewelry with rich history, then the Vintage Sarah Coventry Jewelry is your best choice. These jewelry pieces have been around for donkey years and are a staple among socialites.

In 1964, the Sarah Coventry Company sold 65 million pieces of jewelry worldwide and closed at $24 million. An average of 35,000 samples were sold per day, a truly remarkable period for the jewelry company.

Here answers are all you’ll find, ranging from questions like how to identify, purchase and even take care of your Vintage Sarah Coventry jewelry.

Brief History of Vintage Sarah Coventry Jewelry

The Sarah Coventry jewelry line was established by Charles H Stuart of Emmons home fashion in November 1949. He christened the brand after his granddaughter Sarah and his ancestral hometown of Coventry, England.

The company operating headquarters was in New York City. Later, the brand expanded its offices and commenced sales in other cities like the United Kingdom, Australia, and Belgium in Europe.

Charles adopted a completely different trajectory from the usual retail outlet to sell his item. He got interested individuals to set up home parties and mini fashion shows where everyone could try on this jewelry and pick a favorite.

This idea increased interest in jewelry purchases and provided employment opportunities for women who lost most of their jobs to men who had just returned from WWII. It was an easier means of making money while still maintaining the home front and tending to their children.

Charles provided the hosts with free demo kits, a solid training process, and a limited edition of the latest jewelry collections to increase engagement. He marketed them at pageants and game shows, where he gave winners pieces from his collection.

THE MISS UNIVERSE CROWNS: THE SARAH COVENTRY CROWN
The most iconic of all Miss Universe crowns as it was used for 33 years! The crown was made by jewelry maker Sarah Coventry. Source: Sashesandscripts

The ripple effect of this move was more popularity, sales, and recognition for his brand from far and wide. Charles was indeed a true businessman, and he exhausted all his vast knowledge on promoting his products.

From 1970-1980, the company also made wristwatches for women. They were quartz-controlled and ranged from two-tone colors with wire handles to simple gold cast handles and a small diamond indicating the 12th

Sarah Coventry Watch (LSC229) Gold Tone Cubic Zirconia Stretch Lot56
Sarah Coventry Watch (LSC229) Gold Tone Cubic Zirconia Stretch Lot56

The company had an impressive run till it sold to a Chicago outfit in 1984 owing largely to threats of bankruptcy. However, the Sarah Coventry resumed production in 2003 and created contemporary versions of its vintage pieces.

Sarah Coventry sold these recreated pieces online, at home parties and in stores. A final decline happened circa 2008, the company could no longer hold the momentum it had in its early days, and the brand ended production for the last time.

How Were Sarah Coventry Jewelries Designed?

The company created a variety of jewelry from brooches to necklaces, bracelets, rings, pendants, and jewelry sets. These pieces had catchy names and characters to them. There’s a Sarah Coventry Jewelry for everybody, every mood and personality.

However, Sarah Coventry didn’t create these designs by themselves. Instead, they chose designs from budding designers and freelancers who understood what the brand represents. This idea made it easy for the company to make relatable pieces everyone could afford.

From simple to extravagant designs infused in a Baroque style, vintage Sarah Coventry jewelry imitates nature and ethnic forms. The company adopted a catchy phrase For the woman who dares to be different to buttress its purpose.

Materials such as metal, artificial and semi-precious gems, plastics, original cut rhinestones, and glass are major components used to produce these pieces rather than small clusters of stones used to make the typical costume jewelry at that time.

Sometimes, designers of Sarah Coventry’s pieces include famous artworks such as the Mona Lisa into their templates to fit into contemporary art requirements and reach a broader range of customers.

Sarah Coventry Masterpiece Mona Lisa Brooch Pendant 1970s Jewelry
Sarah Coventry Masterpiece Mona Lisa Brooch Pendant 1970s Jewelry

How to Identify Vintage Sarah Coventry Jewelry

The Sarah Coventry company created a vast range of jewelry. Here’s a list of some famous Sarah Coventry’s most popular collections with their prices and how to identify them.

The prices on these items are subject to change as they were sourced from different auction websites, online antique stores, and flea markets.

No.
Name
Release Date
Price
1
The Jade Garden Collection
1966-1969
$21.00
2
The Folklore Collection
1971-1973
$44.99
3
The Crusader Cross Collection
1941-1975
$15.50
4
The Tropicana Collection
1960-1964
$19.20
5
The Remembrance Collection
1968
$30.00
6
The Promise Collection
1968-1972
$14.00
7
The Ember Flower Collection
1972
$23.99
8
The Black Beauty Collection
1967
$15.00
9
The Imperial Collection
1974
$29.51
10
The Royal Ballet Collection
1960
$65.00
11
The Windfall Collection
1958-1962
$12.99
12
The Strawberry Collection
1968-1974
$20.00
13
The Pearl Bloom Collection
1960-1962
$16.00
14
The Adam’s Delight Collection
1960-1962
$20.00
15
THE SARAH’S A.B.B. S COLLECTION
1959-1975
$4.95
16
The Golden Cherries Collection
1970-1974
$29.00
17
The Whispering Leaf Collection
1966-1968
$15.00
18
The Mountain Flower Collection
1966-1969
$30.00
19
The Royal Hawaiin Collection
1960-1964
$9.95
20
The Sultana Collection
1958-1962
$30.00
21
The Galaxy Collection
1962
$18.00
22
THE SARAH A.B.B. S COLLECTION
1959-1975
$4.95
23
The Waltz Time Collection
1960-1962
$13.68
24
The Evening Snowflake Collection
1963
$29.99

1. The Jade Garden Collection

Release date: 1966-1969

Price: $21.00

The Jade Garden Collection
The Jade Garden Collection (Source: etsy)

The pin of this brooch is shaped like a gold relief circle and houses a small, curved branch that surrounds a pearl and a natural green jade stone, and it retails for $21.00.

2. The Folklore Collection

Release date: 1971-1973

Price: $44.99

Sarah Coventry Vintage Folklore Necklace and Earring Set
Sarah Coventry Vintage Folklore Necklace and Earring Set (Source: etsy)

This $44.99 collection contains a neck chain and a geometrically shaped pendant. The pendant is the Centre of attraction as it consists of three turquoise-colored rectangle faux stones placed individually inside a box formed by two plates.

3. The Crusader Cross Collection

Release date: 1941-1975

Price: $15.50

Sarah Coventry Crusader Cross Silver Tone Purple Cabochon and Faux Pearls 1971
Sarah Coventry Crusader Cross Silver Tone Purple Cabochon and Faux Pearls 1971 (Source: ebay)

This piece is a chain and a solid pendant shaped like a cross. At the Centre of the plates lies a translucent purple cabochon stone surrounded by artificial pearls at the four cardinal points. You can buy it for $15.50.

4. The Tropicana Collection

Release date: 1960-1964

Price: $19.20

Signed Sarah Coventry figural fish Brooch with heliotrope watermelon stone
Signed Sarah Coventry figural fish Brooch with heliotrope watermelon stone (Source: Etsy)

The brooch imitates the shape of a tropical fish and has a smooth gold metal body. The fish belly contains a three-colored stone in reflective glass. This stone switches between blue, green, and violet hues when turned. It retails for $19.20.

5. The Remembrance Collection

Release date: 1968

Price: $30.00

Sarah Coventry Remembrance Pin 6798 Vintage
Sarah Coventry Remembrance Pin 6798 Vintage (Source: Rubylane)

This $30.00 pin is made of antique gold metal and portrays a rich contemporary style.

Its Centre houses an almost turquoise-colored cabochon with four white pearls and eight teardrop-shaped plastic turquoise stones at the sides. A hook lies behind so the wearer can also use it as a pendant.

6. The Promise Collection

Release date: 1968-1972

Price: $14.00

Sarah Coventry Promise Rose Pin 1960s
Sarah Coventry Promise Rose Pin 1960s (Source: Etsy)

This pin takes the shape of a gold relief circle, and it overlaps a petal with a white synthetic pearl in the middle. Just one leaf is attached to the ring, and it sells for $14.00.

7. The Ember Flower Collection

Release date: 1972

Price: $23.99

1972 Sarah Coventry "Ember Flower" Brooch Large Pin w/ Amber Rhinestone Vintage
1972 Sarah Coventry “Ember Flower” Brooch Large Pin w/ Amber Rhinestone Vintage (Source: ebay)

This pin looks like a flower. Arched petals from gold coated metal surround a sizeable tanned stone made from Chanton glass. Its leaves wore a radiant shade of green and goes for $23.99.

8. The Black Beauty Collection

Release date: 1967

Price: $15.00

 

Vintage Silver Flower Brooch
Vintage Silver Flower Brooch (Source: etsy)

The $15.00 pin imitates a flower with a long stem. A black chaton cut rhinestone sits beautifully at the center of five shimmery petals in silver made from smooth metal.

9. The Imperial Collection

Release date: 1974

Price: $29.51

Vintage Sarah Coventry Imperial Amethyst Colored Pin Brooch Pendant Mint
Vintage Sarah Coventry Imperial Amethyst Colored Pin Brooch Pendant Mint (Source: ebay)

This pin is in a rich oriental pattern from old silver metal. A big, bold turquoise teardrop stone sits at the center, and four purple stones with white faux pearls compliment this stone to create a perfect contrast. It doubles as a pendant and sells for $29.51.

10. The Royal Ballet Collection

Release date: 1960

Price: $65.00

Vintage Jewelry Sarah Coventry Royal Ballet Earrings Bracelet Necklace Set
Vintage Jewelry Sarah Coventry Royal Ballet Earrings Bracelet Necklace Set (Source: etsy)

The spectacular necklace has a slightly curved golden flowery shaped line. Two milky faux pearls surround each row, and four clear chaton cut rhinestones. The chain has a clasp and an adjunct to set the length. It retails for $65.00.

11. The Windfall Collection

Release date: 1958-1962

Price: $12.99

Vintage Sarah Coventry 1960's Windfall Leaf Brooch Gold Tone
Vintage Sarah Coventry 1960’s Windfall Leaf Brooch Gold Tone (Source: Catawiki)

This pin imitates the shape of an oak leaf. It’s a combination of gold and silver tones on metal material. The crusty surface gives off the impression of an oak leaf brushed by the frosty wind in autumn. It retails for $12.99.

12. The Strawberry Ice Collection

Release date: 1968-1974

Price: $20.00

Sarah Coventry STRAWBERRY ICE c1970 Silvertone Pin Brooch
Sarah Coventry STRAWBERRY ICE c1970 Silvertone Pin Brooch Source: Sharonsvintagejewelry

This jewelry reminds you of strawberry fruit with leaves on top when you see it. It has a silver brushed metal that creates an illusion of a strawberry covered in frost. You can get it for $20.00

13. The Pearl Bloom Collection

Release date: 1960-1962

Price: $16.00

Vintage Sarah Coventry Pearl Bloom Fruit Brooch
Vintage Sarah Coventry Pearl Bloom Fruit Brooch (Source: Poshmark)

The $16.00 pin gives off the look of white berry fruit with golden leaves on top. A big stone with unlikely patterns creates the berry and the three complimenting leaves from refined gold metal.

14. The Adam’s Delight

Release date: 1960-1962

Price: $20.00

Vintage Sarah Coventry Adam's Delight Apple Brooch Pin Clip-on Earring Set
Vintage Sarah Coventry Adam’s Delight Apple Brooch Pin Clip-on Earring Set (Source: Bagthejewels)

Inspired by the famous ‘Adam’s Apple’ phrase, the shape of this $20.00 pin reminds you of the big apple with its silver leaves made from layered silver metal. It has a lined surface feel in front and a dotted effect at the rear.

15. The Sarah’s A.B.B.’s

Release date: 1959-1975

Price: $4.95

The Sarah's A.B.B.'s
The Sarah’s A.B.B.’s

This pin is in the letter S from the English Alphabet. The beautiful piece is made from textured gold metal and has small leaves on its spirals. It retails for $4.95.

16. The Golden Cherries Collection

Release date: 1970-1974

Price: $29.00

Vintage Sarah Coventry Golden Cherries Brooch Gold Tone 1966
Vintage Sarah Coventry Golden Cherries Brooch Gold Tone 1966 (Source: Etsy)

The shape of this piece instantly reminds you of a cherry. The golden cherry fruits adjoin by a golden stem and two leaves in the same tone. This piece sells for $29.00

17. The Whispering Leaf Collection

Release date: 1966-1968

Price: $15.00

Sarah Coventry Goldtone Vintage Costume "Whispering Leaf"
Sarah Coventry Goldtone Vintage Costume “Whispering Leaf” (Source: Ebay)

This jewelry set contains a pin and a pair of gold earrings. The buckle bears the shape of the maple leaf from textured gold metal. On the leaf’s surface lies tiny plastic pearls that give it a crusty feel when touched. It retails for $15.00

18. The Mountain Flower Collection

Release date: 1966-1969

Price: $30.00

Sarah Coventry Mountain Flower brooch
Sarah Coventry Mountain Flower brooch (Source: Poshmark)

This piece is designed to look like a flower, has green colored aurora borealis rhinestones right at the center, and silver-studded petals on a stem in the same tone surrounding it. You can get it for $30.00

19. The Royal Hawaiian Collection

Release date: 1960-1964

Price: $9.95

VINT SARAH COV "ROYAL HAWAIIAN" MOP FAUX CORAL BEADS BROOCH PENDANT
VINT SARAH COV “ROYAL HAWAIIAN” MOP FAUX CORAL BEADS BROOCH PENDANT (Source: Ebay)

This piece is a $9.95 brooch made from gold-coated metal and decorated with red nestled patterned coral beads with a mother-of-pearl disk. It has a unique busy shape, a perfect accessory to any dress.

20. The Sultana Collection

Release date: 1958-1962

Price: $30.00

1959 Sarah Coventry "SULTANA" gold-tone and rhinestone pendant on a 18” gold-tone link chain necklace
1959 Sarah Coventry “SULTANA” gold-tone and rhinestone pendant on a 18” gold-tone link chain necklace Source: Retrouver

This ornament has a round chain with significant links and drop-shaped pendants. They come from textured gold metal. On the charm, colorful rhinestones in geometric shapes beautifully weave together. It has a spring-ring at the clasp for easy wear and goes for $30.00

21. The Galaxy Collection

Release date: 1962

Price: $18.00

"Galaxy" 1962 Signed Sarah Coventry Brooch Pin/ Pendant
“Galaxy” 1962 Signed Sarah Coventry Brooch Pin/ Pendant (Source: Rubylane)

This golden brooch contains four synthetic pearls on each facet and a big, plastic pearl in the middle. Multicolored stones shaped like teardrops in blue, green, red, and purple compliments the pearls and give them an extravagant appearance. It retails for $18.00

22. The Sarah’s A.B.B.’ S’ Collection

Release date: 1959-1975

Price: $4.95

collection Sarah's A.B.B.'s (1959-1975)
collection Sarah’s A.B.B.’s (1959-1975)

This $4.95 pin looks like the letter N from the English Alphabet. It’s made from gold-coated metal and has small leaves on its body.

23. The Waltz Time Collection

Release date: 1960-1962

Price: $13.68

VTG 60s SARAH COVENTRY Bar Brooch Pin Waltz Time Fx Pearls Hearts AB Rhinestones
VTG 60s SARAH COVENTRY Bar Brooch Pin Waltz Time Fx Pearls Hearts AB Rhinestones (Source: Ebay)

This $13.68 brooch is a gold-coated bar furnished with white artificial pearls. At the center, two heart rings intersect and surround aurora borealis rhinestones.

24. The Evening Snowflake Collection

Release date: 1963

Price: $29.99

Vintage Sarah Coventry Snowflake Rhinestone Brooch, Pin
Vintage Sarah Coventry Snowflake Rhinestone Brooch, Pin (Source: Etsy)

This pin carries the shape of a snowflake. At the center lies a big grey glass stone surrounded by branches covered in tiny glass chaton cut rhinestones. This piece sells for $29.99

Sarah Coventry Jewelry Marks

Each piece from the Sarah Coventry vintage collection has distinct marks you can use to identify their year of production. The varying designs rose from numerous trials to develop a valid means of identification for products from the Sarah Coventry company.

The five signs below are the most common that we are most familiar with and which the brand launched most of its vintage collections up until its sale in 1958.

Sarah Coventry Hallmarks
Sarah Coventry Hallmarks (Source: Pinterest)
  • Coventry- first used in 1949
  • Sarah Coventry- First used in 1949
  • C.- first used in 1950
  • Sarah- first used in 1951
  • Sarah Cov- First used in 1953

How to Determine the Value of Sarah Coventry Jewelry

The vintage Sarah Coventry Jewelry collection has high quality compared to the modern pieces. They are also scarce since the company is no longer in the business of producing jewelry. In this section, you’ll find the correct information you need to know the actual value of your piece.

Color

Sarah Coventry pieces that are color-based are highly priced and sought after by collectors. The Blue lagoon pieces from the 1960s collection had aurora borealis rhinestones with smaller blue and purple stones.

The strawberry ice piece has a silver tone with strawberry-shaped pins and earrings. The gold-colored set (necklace and earrings) called Golden Avocado embodies the popular kitchen color of the 1970s.

Asymmetrical Mosaic pieces combine solid color and tinted cabochons on a gold-toned background. These pieces are costly, rare, and valuable.

Sets

Although rare and almost impossible to find these days, a complete Sarah Coventry vintage set costs a lot of money and is on every collector’s hotlist.

If you have an incomplete set in your hands, we advise that you keep them and check flea markets or antique stores around you for the missing pieces.

Age

Sarah Coventry pieces from the 60s and 70s are every collector’s sweetheart.

If you have a gem from this year in your possession, you’ll most definitely get your rewards in wads of cool cash.

FAQs

How old is Sarah Coventry Jewelry?

Sarah Coventry jewelry is over 70 years old. Lyman K. Stuart established the company in 1949 to create a range of jewelry for the people of Europe and England at that time.

How much is Sarah Coventry Jewelry Worth?

Sarah Coventry pieces range between $10- $100.

How is Sarah Coventry Jewelry Marked?

There are hallmarks on individual Sarah Coventry pieces. These marks vary according to their production years, and the company added some as the years went by.

Where can I find Sarah Coventry’s pieces?

You can find your vintage Sarah Coventry jewelry on antique websites such as Etsy, Ruby Lane, and Collector’s Weekly. Check estate sales, flea market and antique stores near you for more items.

Parting Words

Sarah Coventry jewelry pieces are fun, simple, and affordable. However, you must keep the following points in mind when collecting them.

  • Spray cleaning liquid on your jewelry, leave to sit for a minute then wipe with a dry cloth. This lifts away oils and dirt without messing up the color of your piece.
  • Jewelry sets costs more than single pieces. If you find a complete set of Sarah Coventry jewelry, guard it jealously.
  • Color-based Sarah Coventry pieces are pricey and collectible.
  • You’ll find different marks on Sarah Coventry jewelry. Remember that the company changed its identity marks at different times.

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