Schuco was formed in 1921 in Germany. As with most toys war had an impact on the company's progress, however, in the case of Schuco the war was World War I. The first toys produced were mechanized animals and figures covered with either a plush or felt cover. Th e Pick Pick Bird was one of the first animals produced and continued in production until the 1960's.
In the 1930's, the Schuco Patent Motorcar was introduced. These were clockwork powered and manufactured in tin. Their novelty was in that they would not fall off the edge of a table. Both before and after World War II Schuco toys were becoming available in America with the 1940's and 50's being their most popular era.
The demise of Schuco began in the mid-1960's with the introduction of diecast toys to the market. Unfortunately, tin was then considered to be old-fashioned and unsafe. In an effort to come back, Schuco did not turn to plastics until the early 1970's, but had waited too late. They went out of business in 1976.
You will find some of the toolings for some toys were salvaged - during the 1970's - and put into production by former employees. In 1980 a rival obtained the brand name - Schuco - and started making reproductions of earlier items for those looking for nostalgia. In 1999 Schuco was sold to Simba-Dickie Group of Europe. Today Schuco toys are still manufactured in Nuremberg with an eye to quality and play.
By David Moncrief
Need more information? Check out the Schuco Price and Reference Guides on Amazon.